The Power of Tweets : Using Social Media Data to Understand Business Resilience in a Disrupted World

- Consumer Sentiment: During disruptions, consumer sentiment towards businesses can shift rapidly. Sentiment analysis tools can identify positive, negative, and neutral sentiment in tweets related to specific companies. This allows businesses to understan

• | Author: Sheena
• | Publisher: Tredition Gmbh
• | Publication Date: Jun 28, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 3384274032
• | ISBN-13: 9783384274038