The Adoption of E-commerce in SMEs

The past decade has seen a 'push' by governments for small businesses to adopt and use e-commerce technologies. Part of many of these government initiatives has been for small businesses to form clusters or strategic alliances prior to adopting e-commerce so that they can compete with larger businesses. This study compares the adoption of e-commerce by small businesses that are part of an alliance with those that are not connected to any form of alliance. Two locations were investigated, Sweden and Aus-tralia. The results, which should be useful both to small business ow-ner/managers and relevant government agencies, show that while differences do exist, they are far from universal.

• | Author: Robert MacGregor
• | Publisher: VDM Verlag Dr. Mueller E.K.
• | Publication Date: Jul 04, 2008
• | Number of Pages: 376 pages
• | Binding: Paperback or Softback
• | ISBN-10: 3639046730
• | ISBN-13: 9783639046731