Overview
This book compiles the core aspects of procurement marketing in a way which allows an easier translation of relevant theoretical findings into every-day business. A decision orientated approach is presented which starts with a situation analysis and leads you through a heuristic structure to the right combination of procurement tools. We are convinced that the present book will prove to be a valuable tool for your every-day business.
- | Author: Udo Koppelmann
- | Publisher: Springer
- | Publication Date: Dec 03, 2010
- | Number of Pages: 184 pages
- | Binding: Paperback or Softback
- | ISBN-10: 3642084133
- | ISBN-13: 9783642084133
