Customer Co-Design: A Study in the Mass Customization Industry

Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

• | Author: Stefan R. Thallmaier
• | Publisher: Springer Gabler
• | Publication Date: Oct 29, 2014
• | Number of Pages: 218 pages
• | Binding: Paperback or Softback
• | ISBN-10: 3658075252
• | ISBN-13: 9783658075255