Overview
Nadine Scholz shows that crowdfunding potentially shortens the development cycle of new products, thus enabling an earlier market entry. Hence, crowdfunding serves as a multifaceted early-stage support instrument for innovation implementation facilitated by the crowd's resources. It not only provides upfront cash for product development and production, more importantly it enables a firm to show traction through the validation of the market demand that is based on the crowd's function as information multiplicator generating public exposure and feedback.
- | Author: Nadine Scholz
- | Publisher: Springer Gabler
- | Publication Date: Jun 09, 2015
- | Number of Pages: 86 pages
- | Binding: Paperback or Softback
- | ISBN-10: 3658098368
- | ISBN-13: 9783658098360
