Entrepreneurial Finance, Crowdfunding, And Language (Routledge Studies In Entrepreneurship And Small Business)

Considering language a relevant strategic instrument that entrepreneurs and managers can use to seek external resources, this book investigates and discusses whether and under which conditions language strategies can facilitates entrepreneurs' social support and legitimation as well as access to external resources. This book systematically integrates language in the entrepreneurial finance literature and develops a new and more comprehensive framework that relates crowdfunding to language strategies. Therefore, readers will comprehend how language choices, frames and narratives influence companies' ability to secure social and financial support, and therefore sustain the development of their venture. Overall, this book provides insights into how entrepreneurs can use language as strategic tool for accessing resources and support from external stakeholders, hence considering, alongside traditional economic approaches, institutional processes of meaning-making.

• | Author: Francesca Capo, Francesca Di Pietro
• | Publisher: Routledge
• | Publication Date: Aug 02, 2023
• | Number of Pages: 126 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 1032394684
• | ISBN-13: 9781032394688