Conference Proceedings Trends in Business Communication 2016

These proceedings focus on selected aspects of the current and upcoming trends in business communication. In detail the included scientific papers analyse and describe communication processes in the fields of sports, finance, culture, politics, brand management and corporate communications. The variety of the papers delivers added value for both scholars and practitioners. This book is the documentation of the symposium "Trends in Business Communication", which took place at the University of Applied Sciences in Kufstein, Tyrol.

• | Author: Timo Becker
• | Publisher: Springer Gabler
• | Publication Date: Feb 08, 2017
• | Number of Pages: 194 pages
• | Binding: Paperback or Softback
• | ISBN-10: 3658172533
• | ISBN-13: 9783658172534