How Ants Build Pyramids: The Concept Of Task/Technology Fit In Crowdsourcing (Markt- Und Unternehmensentwicklung Markets And Organisations)

Karl R. Rabes explores the performance impact of differing task designs in crowdsourcing, especially micro-task markets. Based on several exploratory literature reviews, the manuscript applies the task-technology fit theory and numerous quasi-experiments to show which tasks can be successfully outsourced to the crowd. It is revealed how a tasks design has an influence on solution quality taking into account respective task-, technology- and individual characteristics, and clearly delineates the differences in objective quality and subjective fit evaluations within and between task designs for micro-task markets.

• | Author: Karl R. Rabes
• | Publisher: Springer Gabler
• | Publication Date: Aug 15, 2019
• | Number of Pages: 184 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 3658274387
• | ISBN-13: 9783658274382