Business Project Management and Marketing: Mastering Business Markets - Hardback

Marketing and implementing large-volume orders and major projects calls for specific types of expertise. This textbook deals with all of the management tasks involved: order management, inquiry evaluation and proposal preparation, pricing and revenue planning, order financing and financial engineering, contract management, negotiation management, project management, and finally project cooperation. Adopting a cross-sector perspective, it examines both traditional manufacturing industries and business-to-business services. All contributions are presented in an accessible style, making the book well-suited as both a managerial textbook and valuable practical guide.

• | Author: Michael Kleinaltenkamp
• | Publisher: Springer
• | Publication Date: Jan 18, 2016
• | Number of Pages: 399 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 3662485060
• | ISBN-13: 9783662485064