Design and Brand: The Influence of Product Form on the Formation of Brands

Design and Brand: The Influence of Product Form on the Formation of Brands

Deutscher Universitatsverlag
SKU:
9783824475940
|
ISBN13:
9783824475940
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Description
On the basis of sign- and cognitive-scientific theories, Robert Kreuzbauer develops an approach to explain the strategic importance of design in branding and brand management.


  • | Author: Robert Kreuzbauer
  • | Publisher: Deutscher Universitatsverlag
  • | Publication Date: Mar 28, 2002
  • | Number of Pages: 228 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 3824475944
  • | ISBN-13: 9783824475940
Additional Information
Author:
Robert Kreuzbauer
Publisher:
Deutscher Universitatsverlag
Publication Date:
Mar 28, 2002
Number of pages:
228 pages
Binding:
Paperback or Softback
ISBN-10:
3824475944
ISBN-13:
9783824475940
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