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Employer Branding ALS Bestandteil Einer Ganzheitlichen Markenführung

Employer Branding ALS Bestandteil Einer Ganzheitlichen Markenführung

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Product Details
Author:
Birgit Sponheuer
Publisher:
Gabler Verlag
Publication Date:
Jan 27, 2010
Number of pages:
339 pages
Binding:
Paperback or Softback
ISBN-10:
3834919225
ISBN-13:
9783834919229

Overview

Birgit Sponheuer zeigt, wie eine Employer Branding-Strategie in Abstimmung mit der konsumentengerichteten Markenführung erfolgreich entwickelt und umgesetzt werden kann.


  • | Author: Birgit Sponheuer
  • | Publisher: Gabler Verlag
  • | Publication Date: Jan 27, 2010
  • | Number of Pages: 339 pages
  • | Binding: Paperback or Softback
  • | ISBN-10: 3834919225
  • | ISBN-13: 9783834919229

Categories

Business & Economics

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