#DigitalMarket: The influence of the new consumer profile

The aim of this study was to understand and analyze the new forms of sociability on the Internet, through a deeper understanding of cyberculture and cyberspace, to identify the factors driving the growth not only of the digital market in Brazil and Belém, but also the ways in which companies have come to communicate with their clients. Based on the foundations of theorists and thinkers on the digital scene, research was also carried out on the advertising market in Belém, where three advertising agencies in the city were interviewed and analyzed in order to understand the current market situation and demand in the region.

• | Author: Fernanda Cirino
• | Publisher: Our Knowledge Publishing
• | Publication Date: Mar 27, 2024
• | Number of Pages: 72 pages
• | Binding: Paperback or Softback
• | ISBN-10: 6207318463
• | ISBN-13: 9786207318469