Overview
Sales promotion is one of the four aspects of promotion mix. (The other three parts of the promotional mix are advertising, personal selling, and publicity/public relation). Media and non-media marketing communication are employed for a pre-determined, limited time to increase consumer demand, stimulate market demand or improve product availability. Examples include contests, point of purchases display, and rebate (marketing).
- | Author: Karthika M
- | Publisher: LAP Lambert Academic Publishing
- | Publication Date: Mar 01, 2025
- | Number of Pages: 00084 pages
- | Binding: Paperback or Softback
- | ISBN-10: 620843324X
- | ISBN-13: 9786208433246
