In today's rapidly evolving digital landscape, Artificial Intelligence (AI) has become a critical tool for transforming how businesses engage with their customers. The integration of AI into marketing strategies offers unparalleled opportunities to personalize customer interactions, optimize campaigns, and drive efficiency. This book provides a comprehensive guide to the integration of AI into marketing, exploring the technologies, challenges, and future trends shaping the industry.While the potential benefits of AI in marketing are vast, businesses must approach AI adoption with caution, ensuring that ethical considerations and data privacy concerns are addressed. As AI continues to grow, it is vital for organizations to understand both the capabilities and limitations of AI, ensuring it enhances human creativity rather than replacing it.
- | Author: Monjit Roy
- | Publisher: LAP Lambert Academic Publishing
- | Publication Date: Mar 17, 2025
- | Number of Pages: 00064 pages
- | Binding: Paperback or Softback
- | ISBN-10: 6208436311
- | ISBN-13: 9786208436315
