Grand Brand Rajini: Brand Management the Rajinikanth Way

Rajinikanth is one of the most popular Film actors from South India. A devout, self disciplined human being..a rags to riches story..an embodiment of human values..a cult figure par excellence..the way he conducts him-self mnd his professional management of his career is unique. This book is an original and unique take on Brand Mangement, using Rajinikanth's superstardom as a model for building and sustaining a successful bran

• | Author: P. C. Balasubramanian
• | Publisher: Rupa Publications India
• | Publication Date: Nov 01, 2012
• | Number of Pages: 160 pages
• | Binding: Paperback or Softback
• | ISBN-10: 8129120593
• | ISBN-13: 9788129120595