Marketing Management - Hardback

The book is focused on the intersection of innovation, creativity, and marketing management. It presents the latest research on these topics, and is unique in that it brings together the perspectives of both innovation and creativity scholars. The book aims to provide insights and strategies for effectively applying innovation and creativity concepts to marketing management. It is a valuable resource for anyone interested in staying up-to-date with the latest developments in these fields.

• | Author: Samson Lobo
• | Publisher: Discovery Publishing House (India)
• | Publication Date: Apr 01, 2023
• | Number of Pages: 308 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 8196120494
• | ISBN-13: 9788196120498