Rules of Engagement : Trademark Strategies, Protection and Enforcement in China

China now leads the world in number of registered trademarks. In recent years, however, higher volumes of enforcement have not brought about the end of trademark theft and counterfeiting. Consequently, most Westerners doing business in China (or preparing to do so) have negative views of the country?s system of intellectual property rights. This book, by the world?s most experienced authority on how law and business interact in China?s trademark context, provides deeply informed and positive guidance for foreign brand owners seeking strategies that realistically engage with the Chinese legal and business landscape, thus showing how to reduce risk and benefit from the actually existing system.

• | Author: Paolo Beconcini
• | Publisher: Kluwer Law International
• | Publication Date: Oct 26, 2016
• | Number of Pages: 235 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 9041182543
• | ISBN-13: 9789041182548