Innumerable books have been published on (new) concepts of strategy. But when I was mentoring executives during their EMBA or on the job, I could not find a single simple manual about how to apply these concepts to real life. My book is a manual that gives you the steps towards building a strategy. It can also be used as a checklist to assess an existing strategy. It has been compiled for people with years of experience in their function who are relatively new to being involved in a company-wide strategy creation process. At the core, this book is about customer needs and competitive advantage. I have seen courses focus on one or the other. To me, the essence of strategy is establishing a link between both these areas. Strategy Manual is book #2 in the Management Manuals series by Bas van Heel
- | Author: Bas Van Heel
- | Publisher: Amazon Digital Services LLC - Kdp
- | Publication Date: May 15, 2018
- | Number of Pages: 84 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 9079841102
- | ISBN-13: 9789079841103
