The Hidden Gem: Success in Africa’s Informal Markets

14th Inaugural Lecture of the Pan-Atlantic University to be delivered on July 14, 2023 by Prof.Uchenna Uzo, BSc. Sociology (Lagos), MSc. Sociology (Lagos), M. Res. Management (Barcelona), Ph.D. Management (Barcelona), Professor of Marketing Lagos Business School, Pan-Atlantic University, Lagos, Nigeria .

• | Author: Uchenna Uzo
• | Publisher: Pan-Atlantic University Press
• | Publication Date: Jan 16, 2024
• | Number of Pages: 36 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 9785991016
• | ISBN-13: 9789785991017