K-pop Innovation : The Future of Korean Innovation that Took the World by Storm

Takes a refreshing perspective to explain K-pop's success by applying established business innovation theories to the unchartered area of pop music business The first serious attempt of its kind to focus on the managerial and structural features of the K-pop industry Contains more up-to-date information and provides an insider's view to the rare success case of the K-pop music industry, leading from the author's first-hand experience with SM Entertainment Includes myriad first-hand interviews and comprehensive data from leading K-pop companies, including an in-depth case study on SM Entertainment--

• | Author: Chang-u Yi, Jangwoo Lee
• | Publisher: World Scientific Publishing Company
• | Publication Date: Mar 12, 2024
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 9811271712
• | ISBN-13: 9789811271717