Marketing And Smart Technologies: Proceedings Of Icmarktech 2021, Volume 1 (Smart Innovation, Systems And Technologies, 279)

This book includes selected papers presented at the International Conference on Marketing and Technologies (ICMarkTech 2021), held at University of La Laguna, Tenerife, Spain, during December 2–4, 2021. It covers up-to-date cutting-edge research on artificial intelligence applied in marketing, virtual and augmented reality in marketing, business intelligence databases and marketing, data mining and big data, marketing data science, web marketing, e-commerce and v-commerce, social media and networking, geomarketing and IoT, marketing automation and inbound marketing, machine learning applied to marketing, customer data management and CRM, and neuromarketing technologies.

• | Author: José Luís Reis|Eduardo Parra López|Luiz Moutinho|José Paulo Marques dos Santos
• | Publisher: Springer
• | Publication Date: Mar 30, 2022
• | Number of Pages: 750 pages
• | Language: English
• | Binding: Hardcover/Technology & Engineering
• | ISBN-10: 981169267X
• | ISBN-13: 9789811692673