The Management of Continuous Product Development: Empirical Research in the Online Game Industry

Springer
SKU:
9789811946783
|
ISBN13:
9789811946783
$180.44
(No reviews yet)
Condition:
New
Usually Ships in 24hrs
Current Stock:
Estimated Delivery by: | Fastest delivery by:
Adding to cart… The item has been added
Buy ebook
This book discusses theoretically and empirically the trade-off relationship between the frequency of product adaptation activities and the constraints on development resources, and how companies can respond to these constraints. The objective of this book is to identify effective management practices in continuous product development. With the continuation of development activities, companies are required to constantly adapt their products to changes in the external environment. In continuous product development, the development process extends beyond product release, and interaction with the external environment is not limited to the planning stage but occurs multiple times throughout the process. What impact does the multiple adaptation activities have on the product performance as development activities become more continuous, and how to use limited development resources to provide stable and constant high-quality adaptation activities with optimal frequency have become urgent issues in the development sites. To address these research questions, this book focuses primarily on the development activities of the online game industry. The factors that bring about superior product performance are examined by combining case studies and questionnaire surveys on online game development projects. Furthermore, user community management is also discussed from the perspective of the interaction process between multiple user groups.


  • | Author: Wei Huang
  • | Publisher: Springer
  • | Publication Date: Oct 21, 2022
  • | Number of Pages: 140 pages
  • | Language: English
  • | Binding: Hardcover/Business & Economics
  • | ISBN-10: 9811946787
  • | ISBN-13: 9789811946783
Author:
Wei Huang
Publisher:
Springer
Publication Date:
Oct 21, 2022
Number of pages:
140 pages
Language:
English
Binding:
Hardcover/Business & Economics
ISBN-10:
9811946787
ISBN-13:
9789811946783