Small and Medium-sized Enterprises, and Business Uncertainty : Just Surviving or Thriving?

Research in this book enhances the understanding of small and medium-sized businesses as a result of unprecedented challenges presented to them. It elaborates on how some small and medium-sized businesses not only survive, but also thrive amidst uncertainties, by embracing digital solutions or transformations. To achieve this, the book adopts mixed research methods, with a combination of case studies, secondary data analysis and primary data analysis (survey information and/or interviews). Tables and illustrations are also included to provide the reader with a holistic understanding of small and medium-sized businesses from different cultural contexts.

• | Author: Sujana Adapa, Tui McKeown, Miria Lazaris, Tanya Jurado
• | Publisher: Palgrave Macmillan
• | Publication Date: Nov 29, 2023
• | Number of Pages: NA pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 9819948436
• | ISBN-13: 9789819948437