PERSONAL BRANDING FOR CAREER AND BUSINESS SUCCESS Dorothy Mason, the value of having a personal brand will never diminish. In a competitive, constantly evolving workplace, it's actually the only way to stand out and be different. Someone will create a personal brand if you don't have one. You lose control if you allow it to happen, and you might not like the narrative they come up with.Best practices for each profile section If you don't have the package that will take you to the next level of your career, you need to reinvent your personal brand