Complete Guide To B2B Content Marketing: Develop Campaign Strategy, Create Content & Promote It: What Is Content Marketing

Content marketing is the practice of producing and distributing content in order to increase brand awareness, traffic, leads and sales for business-to-business companies. B2B content marketing, or business-to-business content marketing, can be very challenging, and it's only going to become more so in the coming years (if such a thing were possible). That's why we wanted to create a seriously comprehensive, detailed guide to content marketing for B2B-focused businesses.In this book, You'll learn: - A process for planning content strategy and selecting promotional tactics most likely to have the greatest impact in your market- How to produce relevant content that can stand the test of time- Methods for repurposing content across multiple formats and platforms- Ways to engage stakeholders and turn them into active content contributors

• | Author: Mariano LaFontaine
• | Publisher: Independently Published
• | Publication Date: Aug 22, 2021
• | Number of Pages: 96 pages
• | Binding: Paperback or Softback
• | ISBN-13: 9798462365898