Business Strategy Tools: The Boston - BCG Matrix

The Boston Consulting Group (BCG) Matrix, often referred to as the BCG Matrix, The Boston Matrix, or Growth-Share Matrix, is a strategic management tool used to analyze and categorize a company's product portfolio based on two key variables: market growth rate and market share. It was developed by the Boston Consulting Group in the early 1970s and has since become a widely used framework for making strategic decisions about a company's product offerings.

• | Author: Claudia Lane
• | Publisher: Independently Published
• | Publication Date: Jul 26, 2023
• | Number of Pages: 156 pages
• | Binding: Paperback or Softback
• | ISBN-13: 9798853709690