Taken For A Ride: How Daimler-Benz Drove Off With Chrysler

Here is the book that exposed the Daimler-Chrysler "merger of equals" as a bold German takeover of an industrial icon. Taken for a Ride reveals the shock waves felt around the world when Daimler-Benz bought Chrysler for $36 billion in 1998. In a gripping narrative, Bill Vlasic and Bradley A. Stertz go behind the scenes of the defining corporate drama of the decade -- and in a new epilogue chart its chaotic aftermath. 9780060934484 0060934484 0 BOOK Business & Economics http://books.google.com/books/content?id=RK1w0AEACAAJ&printsec=frontcover&img=1&zoom=5&source=gbs_api http://books.google.com/books/content?id=RK1w0AEACAAJ&printsec=frontcover&img=1&zoom=1&source=gbs_api en 9780060934484

• | Author: Bill Vlasic, Bradley A. Stertz
• | Publisher: Harper Paperbacks
• | Publication Date: Feb 27, 2018
• | Number of Pages: 432 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0060934484
• | ISBN-13: 9780060934484