Intentional Behaviorism: Philosophical Foundations of Economic Psychology

Intentional Behaviorism provides a theoretical background to understanding how and why consumers make the choices they do. The book integrates behavioral economics, consumer psychology, and decision-making research to explore intentional behaviorism, a theory that explains not only consumer choice, but also innovative and imitative behaviors. It explains these behaviors as they occur in modern humans, early hominids, and non-human animals such as primates and birds, viewing the behaviors in the contexts of modern human consumers in affluent marketing-oriented societies, cognitive archaeology, and cognitive etiology. Integrates research in behavioral economics, decision-making, cognitive psychology, and consumer psychology Offers readers an interdisciplinary look at intentionality and intentional explanations Proposes a theory of intentional behaviorism to explain economic behavior, consumer choice, and other decision-making Applies the theory (intentional behaviorism) to explain behavior in humans, primates, and birds Examines the methodologies of philosophers of mind such as Dennett, Fodor, Dretske, Milikan, and Baker

• | Author: Gordon Foxall
• | Publisher: Academic Press
• | Publication Date: April 13, 2020
• | Number of Pages: 225 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0128145846
• | ISBN-13: 9780128145845