The Art of Woo: Using Strategic Persuasion to Sell Your Ideas

Explaining that the practice of selling ideas is a matter of encouraging others to share one's beliefs by applying strategies in psychology and emotional intelligence, a guide for salespeople invites readers to self-assess their persuasion personality and build on natural strengths. Reprint.

• | Author: G. Richard Shell
• | Publisher: Penguin Books
• | Publication Date: December 30, 2008
• | Number of Pages: 320 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0143114042
• | ISBN-13: 9780143114048