Strategic Brand Management: Lessons For Winning Brands In Globalized Markets

This text provides readers with a framework of the four key aspects of strategic brand management: building, leveraging, identifying and measuring, and protecting brands. Filled with the latest cutting-edge research, students will learn how to design strategies and tactics to effectively buildand manage brands.

• | Author: Deborah Roedder John, Carlos J. Torelli
• | Publisher: Oxford University Press
• | Publication Date: Nov 02, 2017
• | Number of Pages: 272 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 0190646004
• | ISBN-13: 9780190646004