Influence: Science and Practice (5th Edition)

Praised for enjoyable writing, practical suggestions, and scientifically documented material, previous editions of this title have been widely read by business professionals, fundraisers, and those interested in psychology. This new edition includes morefirsthand accounts of how principles presented in the book apply to personal lives; updated coverage of popular culture and new technology; and more on how compliance principles work in other cultures.--From publisher description.

• | Author: Robert B. Cialdini
• | Publisher: Allyn and Bacon
• | Publication Date: August 08, 2008
• | Number of Pages: 260 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0205609996
• | ISBN-13: 9780205609994