The Angel in the Marketplace: Adwoman Jean Wade Rindlaub and the Selling of America

The postwar American advertising agency was an unusually powerful institution. Ads and the desires they articulated (or created) played outsized roles in shaping a new suburban order and the gender relations it embodied. Jean Wade Rindlaub, a pathbreaking and strong but perhaps alienated woman, made her name on ad campaigns for Chiquita and other companies that ironically encouraged other women to stay in the kitchen. Ellen Wayland-Smith will use Rindlaub's story as a framework for a cultural history of how women's desires were codified and packaged by the postwar advertising industry--and how they came to have unexpected geopolitical impact.

• | Author: Ellen Wayland-Smith
• | Publisher: University of Chicago Press
• | Publication Date: September 01, 2020
• | Number of Pages: 288 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 022648632X
• | ISBN-13: 9780226486321