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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications

Pricing Perspectives: Marketing and Management Implications of New Theories and Applications - Hardback

S. Rothenberger

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Product Details
Author:
S. Rothenberger
Publisher:
Palgrave MacMillan
Publication Date:
Nov 03, 2008
Number of pages:
230 pages
Binding:
Hardback or Cased Book
ISBN-10:
0230207227
ISBN-13:
9780230207226

Overview

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.


  • | Author: S. Rothenberger
  • | Publisher: Palgrave MacMillan
  • | Publication Date: Nov 03, 2008
  • | Number of Pages: 230 pages
  • | Binding: Hardback or Cased Book
  • | ISBN-10: 0230207227
  • | ISBN-13: 9780230207226

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