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Consumer Behavior Theories: Convergence of Divergent Perspectives with Applications to Marketing and Management
Business Expert Press
ISBN13:
9781947441149
$21.99
$19.75
This book critically examines and analyzes the classical and neoclassical behavioral theories in reference to consumer decision-making across the business cultures. Discussions in the book present new insights on drawing contemporary interpretations to the behavioral theories of consumers, and guide the breakthrough strategies in marketing.
- | Author: Rajagopal
- | Publisher: Business Expert Press
- | Publication Date: Feb 25, 2018
- | Number of Pages: 198 pages
- | Language: English
- | Binding: Paperback
- | ISBN-10: 1947441140
- | ISBN-13: 9781947441149
- Author:
- Rajagopal
- Publisher:
- Business Expert Press
- Publication Date:
- Feb 25, 2018
- Number of pages:
- 198 pages
- Language:
- English
- Binding:
- Paperback
- ISBN-10:
- 1947441140
- ISBN-13:
- 9781947441149