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Pricing Perspectives: Marketing and Management Implications of New Theories and Applications - Paperback

Name: Pricing Perspectives: Marketing and Management Implications of New Theories and Applications - Paperback
Brand: Palgrave Macmillan
SKU: 9781349302604
Price: 117.22 USD
Availability: InStock
Author: S. Rothenberger
ISBN: 9781349302604

S. Rothenberger

$117.22

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Product Details

Author:: S. Rothenberger
Publisher:: Palgrave MacMillan
Publication Date:: Nov 03, 2008
Number of pages:: 230 pages
Binding:: Paperback or Softback
ISBN-10:: 1349302600
ISBN-13:: 9781349302604

Overview

The world of pricing has been changing at a fast pace. There has been a development of new dynamic pricing strategies, an explosion of new pricing tactics, and a focus on smarter buyers. This book focuses on those developments and highlights new perspectives for pricing strategies.