Strategies of Multinationals in Central and Eastern Europe: Innovation Systems and Embeddedness - Hardback

The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution to the local development and stresses the national actors as forces to embedded FDI.

• | Author: Yordanka Chobanova
• | Publisher: Palgrave MacMillan
• | Publication Date: Aug 21, 2009
• | Number of Pages: 269 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0230230555
• | ISBN-13: 9780230230552