Reset: Business And Society In The New Social Landscape (Columbia Business School Publishing)

Introduction -- The business trust/expectations gap -- Closing the gap in the new social landscape -- Inherent negatives : managing risk and reputation -- Corporate character -- The new corporate branding -- Reputation lost and found -- Resetting the sweet spot -- Index

• | Author: James Rubin, Barie Carmichael
• | Publisher: Columbia Business School Publishing
• | Publication Date: Jan 09, 2018
• | Number of Pages: 272 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0231178247
• | ISBN-13: 9780231178242