Narrative and Numbers: The Value of Stories in Business (Columbia Business School Publishing)

Argues that the power of story drives corporate value, adding substance to numbers and persuading even cautious investors to take risks. Presents case studies to describe how storytellers can better incorporate numbers, and how number-crunchers can calculate imaginative models and weave narrative around numbers.

• | Author: Aswath Damodaran
• | Publisher: Columbia Business School Publishing
• | Publication Date: January 10, 2017
• | Number of Pages: 296 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0231180489
• | ISBN-13: 9780231180481