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Positioning For Advantage: Techniques And Strategies To Grow Brand Value
Columbia Business School Publishing
ISBN13:
9780231189002
$29.95
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Columbia Business School Publishing
Positioning For Advantage: Techniques And Strategies To Grow Brand Value
Positioning for Advantage is a comprehensive how-to guide for creating, building, and executing effective brand strategies. Kimberly A. Whitler identifies essential marketing strategy techniques and moves through the major stages of positioning a brand to achieve in-market advantage.
- | Author: Kimberly A. Whitler
- | Publisher: Columbia Business School Publishing
- | Publication Date: 7-Sep-21
- | Number of Pages: 264 pages
- | Language: English
- | Binding: Hardcover
- | ISBN-10: 0231189001
- | ISBN-13: 9780231189002
- Author:
- Kimberly A. Whitler
- Publisher:
- Columbia Business School Publishing
- Publication Date:
- 7-Sep-21
- Number of pages:
- 264 pages
- Language:
- English
- Binding:
- Hardcover
- ISBN-10:
- 0231189001
- ISBN-13:
- 9780231189002
-
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