Experiencing Design: The Innovator'S Journey

Individuals become design thinkers by experiencing design. Drawing on decades of researching and teaching design thinking to people not trained in design, Jeanne Liedtka, Karen Hold, and Jessica Eldridge offer a guide for how to create these deep experiences at each stage of the design thinking journey.

• | Author: Jeanne Liedtka, Karen Hold, Jessica Eldridge
• | Publisher: Columbia Business School Publishing
• | Publication Date: July 13, 2021
• | Number of Pages: 296 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0231194269
• | ISBN-13: 9780231194266