Telemarketing Kills Kittens

This book provides evidence that telemarketing is one of the most effective B2B marketing channels. I was a late convert to the benefits of B2B telemarketing. In common with many marketing executives, I was unsure if it was part of the sales or marketing department - and like many of my colleagues, I thought it seemed a bit old-fashioned. The transformation came when I witnessed first-hand the power of telemarketing when it is done well, and recognised when I had been on the receiving end of a good sales call. All of this, combined with four years as Marketing Director of a telemarketing agency, drove me to write this book and redress the balance. I want to give CEOs and marketing/sales executives the evidence they need to make informed decisions about a potent tool.

• | Author: Graham Smith
• | Publisher: lulu.com
• | Publication Date: Jul 08, 2018
• | Number of Pages: 98 pages
• | Language: English
• | Binding: Paperback/Business & Economics
• | ISBN-10: 0244697868
• | ISBN-13: 9780244697860