Marketing Public Transit: A Strategic Approach

Marketing Public Transit provides managers with a decision-making framework for planning, designing, and promoting public transportation--particularly in a time of limited resources. By using the proper marketing mix--of service, price, communication with customers and distribution--the appropriate solution to the diversity of problems facing the nation's mass transit systems can be better achieved.

• | Author: J. Bateson
• | Publisher: Praeger
• | Publication Date: Nov 17, 1987
• | Number of Pages: 238 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0275924998
• | ISBN-13: 9780275924997