The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses

Outlines a revisionist approach to management while arguing against common perceptions about the inevitability of startup failures, explaining the importance of providing genuinely needed products and services as well as organizing a business that can adapt to continuous customer feedback.

• | Author: Eric Ries
• | Publisher: Currency
• | Publication Date: September 13, 2011
• | Number of Pages: 336 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0307887898
• | ISBN-13: 9780307887894