Zag: The Number One Strategy of High-Performance Brands

In an age of me-too products and instant communications, keeping up with the competition is not a winning strategy. Today you have to out-position, outmanoeuvre, and out-design the competition. The new rule? When everybody zigs, zag. In the recent bestseller, The Brand Gap (AIGA/New Riders), Neumeier showed companies how to bridge the distance between business strategy and design. In his latest book Zag, he illustrates the first big step in building a high-performance brand-radical differentiation.

• | Author: Marty Neumeier
• | Publisher: New Riders
• | Publication Date: September 30, 2006
• | Number of Pages: 192 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0321426770
• | ISBN-13: 9780321426772