New Developments and Approaches in Consumer Behaviour Research

The objective of this book is to contribute to the role that consumer behaviour research plays as a well established research discipline in an international context. This book outlines the state of the art in consumer behaviour and provides insights into new developments including the emotional and cognitive as well as social factors influencing consumer behaviour.

• | Author: Claudia Mennicken
• | Publisher: Palgrave MacMillan
• | Publication Date: Sep 03, 1998
• | Number of Pages: 345 pages
• | Binding: Hardback or Cased Book
• | ISBN-10: 0333739078
• | ISBN-13: 9780333739075