Loyalty Management: From Loyalty Programs to Omnichannel Customer Experiences - 9780367210724

Loyalty management is increasingly identified with the design and management of a quality customer experience on the journey across the many touchpoints that connect the customer with the brand. Evaluating the research on best practice and offering concrete examples from industry, the authors argue that existing schemes and systems are not just things of the past but should be the optimal starting point for companies needing to foster customer loyalty in an omnichannel world.

• | Author: Cristina Ziliani
• | Publisher: Routledge
• | Publication Date: October 3, 2019
• | Number of Pages: 258 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 036721072X
• | ISBN-13: 9780367210724