New Media And Public Diplomacy

This book examines the role of new media and digital technologies in public diplomacy and political communication. Exploring political communication in India, as well as in the US and China, it highlights the fundamental changes that new technology has brought about in public diplomacy. While facilitating direct engagement with constituents, and tapping into territories and audiences which were harder to reach before, the new media's power to influence perceptions has revolutionised public diplomacy and engagement like never before. The book analyses the role of social media in not only defining and shaping political attitudes of citizens but their ability to empower citizens as well. The author, through examples from India, the US and China, also examines the challenges of using digital tools in diplomacy and its effects on democracies across the world. Lucid and engaging, this book will be an essential read for students and scholars of communication studies, political studies, diplomacy and foreign policy, defence and strategic analysis, media and culture studies and international relations.

• | Author: Parama. Sinha Palit
• | Publisher: Routledge India
• | Publication Date: Apr 26, 2023
• | Number of Pages: 178 pages
• | Language: English
• | Binding: Hardcover
• | ISBN-10: 0367278316
• | ISBN-13: 9780367278311