Handbook of East Asian Entrepreneurship

Economic dynamics of East Asia is attributed to entrepreneurs. East Asian entrepreneurship and the related competitive strategies differ significantly from those from the western world. While there are many handbooks on entrepreneurship in general, there is no reference on East Asian entrepreneurship. This is the first of its kind in the market. The handbook provides a useful reference for those who want to know East Asian entrepreneurship. It also provides many excellent cases and illustrations on the growth of entrepreneurial firms and the rise of branded products in East Asia. --

• | Author: Tony Fu-Lai Yu|Ho-Don Yan
• | Publisher: Routledge
• | Publication Date: December 20, 2020
• | Number of Pages: 452 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0367362457
• | ISBN-13: 9780367362454