Essential Knowledge for the Aspiring Media Professional - 9780367405571

Essential Knowledge for the Aspiring Media Professional provides readers with the skillset needed to produce professional, high-quality video content in today's competitive media landscape. The author draws on over two decades of industry experience to offer strategies for how to develop a sense of design, adopt a holistic approach to the media production process, and craft a distinct idea for a project's intent and form. In five in-depth chapters, the book delves into topics ranging from pre-production and planning processes to technical considerations and post-production methods. It concludes with an overview of career opportunities for aspiring media-makers. This book is an invaluable resource for students and professionals alike looking to hone creative production techniques within a broad range of formats and environments, particularly those requiring effective marketing and advertising-oriented content.

• | Author: John Stephen Zaffuto
• | Publisher: Routledge
• | Publication Date: May 07, 2020
• | Number of Pages: 168 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0367405571
• | ISBN-13: 9780367405571