Business Intelligence And Big Data: Drivers Of Organizational Success - 9780367622794

The book provides a theoretically and empirically grounded discussion how to design and use business intelligence (BI) and Big Data (BD) to benefit organizations. It examines the conceptualization of BI and BD, applications of BI and BD, BI and BD maturity, and factors of BI- and BD-based success, as well as presents an application framework.

• | Author: Celina Olszak
• | Publisher: Auerbach Publications
• | Publication Date: Sep 25, 2023
• | Number of Pages: 178 pages
• | Language: English
• | Binding: Paperback
• | ISBN-10: 0367622793
• | ISBN-13: 9780367622794